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Post by account_disabled on Dec 7, 2023 1:21:16 GMT -5
This knowledge can be used to personalize communication and advertisements. Disadvantages of B2C The biggest disadvantage of the B2C model from the point of view of the entrepreneur is the need of acquiring B2B Email List customers. It is more difficult to gain steady clients therefore much of the financial resources have to be allocated for marketing purposes. The other impediment is the high competition in the market. Model B2C is based mainly on the relationship between consumers and the seller, which means that this relationship has to be maintained regularly. Companies know that the cost of acquisition of new clients is higher than keeping clients loyal, hence companies do everything to fulfill clients’ expectations. For example, the popular way of attracting clients is the usage of loyalty programs. Business-to-business (B2B) It is a relationship between two companies. The company sells directly their product (services) to other companies. Such relations may be established between two intermediaries, dealers, suppliers, and other business partners. In the B2B model there are two types of commercial exchange: Vertical – is the type of commercial exchange that is carried out within a single sector (branch) Horizontal – is a type of exchange, where transactions are made within many branches Advantages of B2B One of the advantages of the B2B model is the certainty of the client, which results in a high conversion rate.
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