Post by account_disabled on Dec 4, 2023 1:09:47 GMT -5
The data that we provide by consuming the media that they have created around them, to constantly solicit us and influence us in our daily decisions (what is the best pizzeria around me ?what type of scented candle will I give my aunt.
These are important events in a consumer's life, having a strong impact on their needs ( a move, a birth, a marriage, the purchase of a vehicle, etc. ). And it is essentially during these moments that your data Buy Bulk SMS Service gains a lot of value, sometimes several hundred euros ! Indeed, for a food distributor, the “ life-time value ” of a pregnant woman is much higher than that of an average consumer. Detecting a period of pregnancy in order to try to retain the customer is an opportunity which has a clear, identified and quantified market value. However, we must realize that reselling our data as is, individually, would be an illusion.
A market far from new Traditional retail players understood its importance more than 60 years ago when they introduced the first loyalty programs. This little card influences you every week through coupons and promotions “ reserved for inserts ”, while making you captive to a brand. They use our purchasing history to deduce our present and future needs, and encourage us to consume differently (generally more, or more expensive). Towards data marketplaces.
To conclude, monetizing “ raw ” data individually would be an illusion because its value lies in the ability of a company to influence a large number of individuals in their choices. However, initiatives, like WeWard , plan to reallocate a large part of the monetary value of our personal data by bringing together a large number of individuals within the same platform and offering advertisers a targeting capacity based on on personal data. The success of this type of initiative will remain directly correlated to the resulting influence on consumer behavior…
These are important events in a consumer's life, having a strong impact on their needs ( a move, a birth, a marriage, the purchase of a vehicle, etc. ). And it is essentially during these moments that your data Buy Bulk SMS Service gains a lot of value, sometimes several hundred euros ! Indeed, for a food distributor, the “ life-time value ” of a pregnant woman is much higher than that of an average consumer. Detecting a period of pregnancy in order to try to retain the customer is an opportunity which has a clear, identified and quantified market value. However, we must realize that reselling our data as is, individually, would be an illusion.
A market far from new Traditional retail players understood its importance more than 60 years ago when they introduced the first loyalty programs. This little card influences you every week through coupons and promotions “ reserved for inserts ”, while making you captive to a brand. They use our purchasing history to deduce our present and future needs, and encourage us to consume differently (generally more, or more expensive). Towards data marketplaces.
To conclude, monetizing “ raw ” data individually would be an illusion because its value lies in the ability of a company to influence a large number of individuals in their choices. However, initiatives, like WeWard , plan to reallocate a large part of the monetary value of our personal data by bringing together a large number of individuals within the same platform and offering advertisers a targeting capacity based on on personal data. The success of this type of initiative will remain directly correlated to the resulting influence on consumer behavior…