Post by account_disabled on Dec 4, 2023 1:09:07 GMT -5
Publication date :February 25, 2019 Flipboard Reddit Pinterest WhatsApp E-mail From the moment you browse a website, buy online or use a mobile app, the question of exploiting your digital identity arises. On the side of the Internet user concerned about the use of their personal data, of course, but also on the side of the company, media or e-retailer which is on the other side of the screen.
An article by Arnaud Gallut , Sales Director Southern Europe, Ping Identity 20 years ago, the first commerce sites on the internet emerged. At that time, little consumer information was made available during their Country Email List customer journey. Optimization of sites for search engines was manual, social networks did not exist, and online advertising was in its infancy.
Today, the digital identity of the average customer, concocted using cookies and enriched through visits and traces left on the various GAFA sites, constitutes a gold mine of data which is instantly exploited by any merchant site. . Customer knowledge and online advertising are thus significantly impacted. But at the same time, controlling the privacy of any consumer on the internet (and all their personal data) is becoming ever more complex.
An article by Arnaud Gallut , Sales Director Southern Europe, Ping Identity 20 years ago, the first commerce sites on the internet emerged. At that time, little consumer information was made available during their Country Email List customer journey. Optimization of sites for search engines was manual, social networks did not exist, and online advertising was in its infancy.
Today, the digital identity of the average customer, concocted using cookies and enriched through visits and traces left on the various GAFA sites, constitutes a gold mine of data which is instantly exploited by any merchant site. . Customer knowledge and online advertising are thus significantly impacted. But at the same time, controlling the privacy of any consumer on the internet (and all their personal data) is becoming ever more complex.