Post by account_disabled on Nov 26, 2023 0:06:37 GMT -5
There are other forms of WOMM that allow you to reach and engage your audience in an even more natural way and using a variety of tools. Word of mouth marketing should be dialogue marketing, focused not only on promoting the brand, but also on listening to customers. It is a good set of tools that helps build brand advantage in the market and establish good relationships with recipients.
Word-of-mouth marketing tools 1. Campaign with the participation of Opinion Leaders. Establishing cooperation with influencers causes consumers to identify with the brand. Consumers overwhelmingly C Level Contact List rely on recommendations from people they trust and know. According to Paula Mardseny from the London School of Economics, 10% of Opinion Leaders shape the opinions and choices of the remaining 90% of consumers.
In this type of campaign, the criteria for selecting the Opinion Leader are important (he must be an opinion leader in a given industry) and the type of cooperation: Sending a product to an influencer for testing and asking for a recommendation The use of bloggers and their reach Giving Opinion Leaders opportunities for exclusive activities It is worth determining in advance a strategy which Opinion Leaders we will take into account.
Word-of-mouth marketing tools 1. Campaign with the participation of Opinion Leaders. Establishing cooperation with influencers causes consumers to identify with the brand. Consumers overwhelmingly C Level Contact List rely on recommendations from people they trust and know. According to Paula Mardseny from the London School of Economics, 10% of Opinion Leaders shape the opinions and choices of the remaining 90% of consumers.
In this type of campaign, the criteria for selecting the Opinion Leader are important (he must be an opinion leader in a given industry) and the type of cooperation: Sending a product to an influencer for testing and asking for a recommendation The use of bloggers and their reach Giving Opinion Leaders opportunities for exclusive activities It is worth determining in advance a strategy which Opinion Leaders we will take into account.