Post by account_disabled on Oct 7, 2023 3:57:57 GMT -5
At the same time, because the first-party data comes directly from LinkedIn, B2B marketers get high-quality lead data they can access, manage, and most importantly, trust. It’s a true win-win.
Chances are you’ve done some sort of analysis to compare your buying experience against the experience offered by your competition. But, have you compared your mobile buying experience to your competition’s?
With each passing year, more B2B sales are made via e-commerce. Estimates initiative Phone Number List to suggest that 17% of all B2B sales will be generated digitally in 2023. In 2019, e-commerce’s share of B2B sales was 13%.
It’s also clear that B2B buyers prefer digital commerce when it’s available. A 2021 Gartner survey found that 83% of B2B buyers prefer ordering or paying via digital commerce.
Even for B2B products that don't necessarily fit the e-commerce mold, the buyers of those products still overwhelmingly want to complete most of the research process by themselves, without needing to interact with sales. Moreover, a positive mobile experience begets customer loyalty in the B2B world. More than 90% of buyers who reported a superior mobile experience said they’d likely buy from the same vendor again. When the mobile experience was poor, that number plunged to 52%.
As Millennials and Gen Z members begin to occupy more decision-making roles, now is the time to make sure those interacting with your brand via smartphone feel empowered, not frustrated. That’s true whether we’re talking about website, email, or social media interactions.
Chances are you’ve done some sort of analysis to compare your buying experience against the experience offered by your competition. But, have you compared your mobile buying experience to your competition’s?
With each passing year, more B2B sales are made via e-commerce. Estimates initiative Phone Number List to suggest that 17% of all B2B sales will be generated digitally in 2023. In 2019, e-commerce’s share of B2B sales was 13%.
It’s also clear that B2B buyers prefer digital commerce when it’s available. A 2021 Gartner survey found that 83% of B2B buyers prefer ordering or paying via digital commerce.
Even for B2B products that don't necessarily fit the e-commerce mold, the buyers of those products still overwhelmingly want to complete most of the research process by themselves, without needing to interact with sales. Moreover, a positive mobile experience begets customer loyalty in the B2B world. More than 90% of buyers who reported a superior mobile experience said they’d likely buy from the same vendor again. When the mobile experience was poor, that number plunged to 52%.
As Millennials and Gen Z members begin to occupy more decision-making roles, now is the time to make sure those interacting with your brand via smartphone feel empowered, not frustrated. That’s true whether we’re talking about website, email, or social media interactions.